The challenge
In partnership with the team at eDesign, we created an online store with a straightforward, convenient design that engages users. Built with WooCommerce, the store was designed to be fast and easy to use.
Brickfielder
Ecommerce
Brickfielder offers innovative golf shirts with a special membrane designed to protect players’ backs and muscles. Combining technology and functional design, Brickfielder aims to help golfers perform at their best.
Technologies
HTML5
SASS
WebPack
PHP
WordPress
WooCommerce
What we did
Front-end development
Back-end development
WooCommerce development
Design by eDesign
The challenge
Grind was tasked with launching a new online store that would attract professional golfers, support sales and present Brickfielder’s innovative products. The design and concept needed to encourage visitors to explore the site and discover the range.
An engaging homepage
The homepage explains the innovation behind Brickfielder’s shirts in an accessible way. We moved beyond technical terminology and used high-quality images and graphics to show how the waterproof membrane works. The store reflects the high expectations customers have of the brand.
Product listing
The product listing makes it easy for golfers to choose the Brickfielder shirt they want to buy.
Individual product
The store presents products as realistically as possible. Each product page includes colour and size selection, related products, delivery information and bulk-purchase options, all arranged intuitively.
Cart and checkout
The checkout is where customers decide whether to buy the items in their cart. Friction here can cost a sale. We aimed to keep the experience simple, with little difference between individual and bulk orders. We built a practical cart and a straightforward checkout process.
Responsive design
The store was developed with attention to every detail, including responsive design. Brickfielder works across tablets and smartphones.
