Ecommerce
Tochici is a Bulgarian baby and children’s clothing retailer. At the time of the project, the brand had more than 25 years of experience and seven stores in Sofia, with a focus on quality, style and attention to detail.
The main challenge was building confidence when customers could not touch the clothes. We designed an experience that gives shoppers a detailed impression of each item.
We also focused on keeping customers engaged and making the store efficient. The new Tochici store combines a contemporary visual style with straightforward UX.
The homepage offers three main categories: baby, girls’ and boys’ clothing. New products and sale items are also easy to find. A simple design, brand banners, company information and a gentle animated background complete the experience.
We organised products into categories with filters for brand, size, price and colour. Filtered results show useful information about prices, brands and available sizes before customers open a product.
Each product page combines garment information, delivery and returns details, and clear controls for buying or adding an item to favourites.
Checkout is deliberately clear and easy to use, reducing distraction and helping customers complete their orders.
The store works across phones, tablets and laptops, keeping shopping accessible wherever customers are.
