E-commerce

Incanto.bg

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With a unique atmosphere and a charming design, Incanto restaurants capture the guests into the magic of food. The restaurants are a symbol of class and an unforgettable experience. With a long history and thousands of satisfied clients, Incanto are the most loved restaurants in the city of Burgas. We from Grind Web Studio has the pleasure to work with Incanto team and transform the physical food experience into a digital one.

Technologies

HTML5

SASS

WebPack

PHP

Wordpress

WooCommerce

What we did

UI & UX

Front-end Development

Back-end Development

Design

The Challenge


During the development of the online store, two main problems were solved: Making a difference between Incanto menu (delivery option) and Catering ( which should be ordered 72 hours in advance) and developing shopping platform as unique as real Incanto restaurant. Our key challenge was adding the brand experience layer and at the same time encourage users to order.

Entering the Digital Restaurant


With banners showing the hottest dishes on the menu and catering options, the main page grabs the user attention and keep the bounce rate low. Scrolling down, the client the special daily offers and delivery or voucher’s options. Experience is fulfilling thanks to professional food photography, that makes the food look real, and the simple and user-friendly design.

Delivery


When users land on the delivery page in the online store, they can choose through various options – salads, main dishes etc. Different options of amazing food appear on the screen, allowing the client to pick the one they want to try.

Catering


Incanto’s e-commerce solution has a catering option. With a functional layout and simple design, a user can easily order food for their event. An interesting fact about Incanto is that the order is made 72 hours in advance and also they can organize the whole event, from catering till the end. The restaurants are experts in event management in slightest details.

The Product


Product page allows the user to see the food as it is real in front of them. Simple UX, gentle design, complete information about every product, including ingredients, and features like “Add to cart” or “Add to wishlist” give the user ultimate experience.

Checkout Process


With a wide and frequently changing menu, presented in two languages, the e-commerce solution is focused on usability and clear design. The check-out page is not an exception. With clear UX and easy functions, the cart gives the user the ability to order food with ease. Also features as “coupon use”, loyal clients bonus system or message when free delivery is available, simplify the process.

Fully Responsive Experience


Not only Incanto serves great food and have amazing restaurants, but their online store follows the newest trends and can be opened on every device. You are hungry, right now – not matter if you have a phone, tablet or laptop, your food is just one click away.